Tactical Planning

Topic: Tactical Planning


Strategic Planning: Strategy Map


The Strategic Planning: SWOT Analysis assignment completed in Topic 4 helped you identify a strategic goal within your sphere of influence. This assignment asks you to visually represent the cause-and-effect relationship among goals, operations, and stakeholders. In addition, this assignment seeks to examine the impact on various operational processes within the selected organization

According to your Management textbook, a strategy map “is a visual representation of the key drivers of an organization’s success, showing the cause-and-effect relationship among goals and plans.” Refer to Exhibit 7.4 in the textbook. A strategy map seeks to align organizational goals into strategy and provide clear direction for the organization.

Review the mission statement of your selected organization. Prior to creating a strategy map, identify your stakeholders. Complete a stakeholder analysis to identify and prioritize the various stakeholders. Refer to the “Stakeholder Analysis” resource from Mindtools and complete all steps.

Based on your strategic goal, create a strategy map using Microsoft Word, Microsoft PowerPoint, Microsoft Visio, or other software. Include only the required perspectives (financial, customer, internal, and learning and growth) that pertain to the strategic goal in your map. The cause-and-effect relationships are described by connecting arrows.

APA format is not required, but solid academic writing is expected.



1. Management 

Read Chapter 11 in Management. Review Chapters 7 and 8.


Electronic Resource 

1. Business Model Innovation in Practice 

Read “Business Model Innovation in Practice,” by Euchner and Ganguly, from Research Technology Management (2014).


2. Stakeholder Analysis 

Read “Stakeholder Analysis,” located on the Mind Tools website. In addition, view the video “Stakeholder Analysis Video: Stakeholder Management and Power Interest Grid Example” that accompanies the article.


3. Strategy Mapping Overview 

Watch “Strategy Mapping Overview,” by Knowles (2013), located on the YouTube website.

e-Library Resource 

1. Business Ethics and the Development of Intellectual Capital 

Read “Business Ethics and the Development of Intellectual Capital,” by Su, from Journal of Business Ethics (2014).


2. Corporate Social Responsibility: A Real Options Approach to the Challenge of Financial Sustainability 

Read “Corporate Social Responsibility: A Real Options Approach to the Challenge of Financial Sustainability,” by Bosch-Badia, Montilor-Serrats, and Tarrazon-Rodon, from PLoS One (2015).


3. Innovation Agendas: The Ambiguity of Value Creation 

Read “Innovation Agendas: The Ambiguity of Value Creation,” by Daniel and Klein, from Prometheus (2014)


4. Intellectual Capital Approach to Modern Management Through the Perspective of a Company’s Value Added 

Read “Intellectual Capital Approach to Modern Management Through the Perspective of a Company’s Value Added,” by Survilate, Tamosiuniene, and Shatrevich, from Business: Theory and Practice (2015).


5. Stakeholder Analysis 

Read “Stakeholder Analysis,” by Gilstein, from Salem Press Encyclopedia (2013).

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