Assignment 1: SWOT Analysisâ€¯â€¯â€¯
Due Week 3 and worth 200 pointsâ€¯â€¯â€¯
What is a SWOT analysis? The SWOT is an organizational performance tool used to conduct a situation analysis.â€¯The acronym SWOT stands for the following factors:â€¯â€¯
Strengths â€“ internal factors that leverage organizational performanceâ€¯â€¯
Weaknesses â€“ internal factors that will affect the health care organization (cost, quality, etc.)â€¯â€¯
Opportunities â€“ external factors that improve initiatives for the organizationâ€¯â€¯
Threats â€“ external factors that could negatively affect organizational performanceâ€¯â€¯
The SWOT analysis should match the organizationâ€™s resources and capabilities to the competitive environment in which it operates. The analysis should help guide the organizationâ€™s formulation and selection of strategy. The SWOT analysis framework is often represented in a 2 x 2 matrix. (See template below.) Strengths and weaknesses are internal to the company and can be directly managed by it, while opportunities and threats are external (meaning the company can only anticipate and react to them).
Two companies I chose:
Acadia Healthcare Corp.