This product or service idea will be used to create your marketing plan for the final project. If your idea is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would receive. ( I will supply the chosen company)
Ensure that you have adequately described your product or service. By the time your product or service description is written, the reader should understand and be able to envision what you want to bring to market. If you have a service description, the reader should know where you are located, what your service offers, and so on.