apple case study 1

Read Case #3: Apple Inc.(pg. 268-278 from the attachment) in 2015.

Then answer the following questions:

Your submission should be in APA format. There is 3-4 page length requirement. Make sure that when you answer the questions that you support your points with facts from the case or additional research that you complete

1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving?

2. What are the key elements of Apple’s strategy in computers, personal media players, tablet computers, and smartphones? Are those strategies successful? Explain.

3. Does it appear that the company’s competitive positions in personal media players, tablet computers, and smartphones are stronger or weaker than its position in computers? What steps should it take to ensure that the iPad becomes a major contributor to the company’s overall performance?

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